Digital investment platform i-invest has rolled out a major upgrade to its application, introducing new investment and financing features designed to simplify wealth creation and improve user experience for Nigerian investors.
The revamped platform, unveiled during a launch event in Lagos, signals the company’s transition from a platform primarily known for Treasury Bills investments into a broader digital wealth management ecosystem offering a wider range of financial solutions.
Company executives described the development as a significant step in making investment opportunities more accessible to everyday Nigerians while providing users with greater flexibility, security, and control over their financial journeys.
Speaking at the launch, Chief Executive Officer of Parthian Technology, Tobi Olusoga, said the platform was founded on the belief that wealth creation should not be reserved for a select few.
According to her, i-invest was created to break down traditional barriers that often prevent individuals from participating in investment opportunities.
“Investing should be accessible to everyone, regardless of background or financial connections,” she said.
Olusoga noted that while the platform initially focused on Treasury Bills, it has gradually evolved to include equities, mutual funds, fixed-income products, savings solutions, and other investment options.
She stressed that the company’s greatest achievement lies not in the number of products it offers but in helping thousands of Nigerians begin their investment journeys and work toward personal financial goals.
“Every investment represents someone’s aspiration, whether it is funding education, buying a home, growing a business, or achieving financial security. Our responsibility is to make that process easier and more accessible,” she said.
Drawing from her personal experience, Olusoga encouraged Nigerians to embrace long-term investing, revealing that her own journey in the stock market began with just N20,000 and grew substantially over time.
She emphasised that successful investing is built on consistency and discipline rather than trying to predict the perfect moment to enter the market.
One of the major highlights of the launch was the introduction of several customer-focused features aimed at improving platform usability.
Head of Products at i-invest, Jennifer Omame, explained that the application had been rebuilt from scratch following extensive engagement with users and detailed customer feedback.
According to her, the redesign goes beyond aesthetics, representing a complete overhaul of the investment experience.
The new application features a cleaner interface, faster onboarding process, improved navigation, and enhanced responsiveness to make investing more seamless for users.
Among the newly introduced tools is a personalised dashboard that allows investors to customise the information displayed on their home screens. Users can choose to prioritise market updates, portfolio insights, watchlists, investment recommendations, and other relevant data based on their preferences.
To strengthen account security, the company has also introduced a four-digit transaction PIN for sensitive activities such as withdrawals and other critical transactions.
Omame explained that the feature serves as an additional layer of protection and was not introduced in response to any security breach.
She noted that the platform has maintained a strong security record throughout its more than eight years of operation without a reported fraud incident.
“Even if an account password is compromised, critical transactions will still require an additional PIN verification,” she said.
Another notable addition is the launch of Asset-Backed Loans, a financing solution that enables users to access funds by leveraging qualifying investment assets held within their portfolios.
The feature is expected to provide investors with liquidity when needed without forcing them to sell their investments prematurely.
The company also announced the introduction of Exchange-Traded Funds (ETFs), giving users access to more diversified investment opportunities and a broader range of capital market products.
Speaking on the technological foundation behind the upgraded platform, Chief Technology Officer, Kole Kuyoro, said security, reliability, and customer trust remained central to the development process.
“In financial services, trust is critical. Every technology decision we make is guided by the need to protect customers and deliver dependable services,” he said.
Kuyoro disclosed that the platform now operates on an enhanced technology infrastructure featuring stronger encryption systems, improved authentication protocols, advanced data protection measures, and high-availability architecture.
According to him, the new system also gives the company greater flexibility to introduce future products and innovations more efficiently while maintaining service reliability.
The launch comes at a time when digital investing continues to gain momentum across Nigeria, fueled by increasing smartphone adoption, growing financial awareness, and wider acceptance of fintech solutions.
With its latest upgrade, i-invest is positioning itself to play a bigger role in expanding access to investment opportunities and providing Nigerians with the tools needed to build, grow, and manage wealth in an increasingly digital economy.
