Nigerian global superstar Burna Boy has shattered records with his recent ‘I Told Them…’ tour. According to data from concert industry monitors, the tour has officially become the highest-grossing concert series by any African artist in history, amassing a staggering $30.5 million.
The tour, which spanned 22 shows across Europe and North America, drew over 302,000 fans. It demonstrated a powerful commercial split, earning $15.19 million from 16 North American dates and another $15.27 million from just 6 packed-out shows in Europe.
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The crown jewel of the tour was a historic night at London Stadium on June 29, 2024. That single concert grossed $6.147 million from nearly 59,000 tickets, setting the new record for the highest-grossing single concert by an African artist.
Born Damini Ebunoluwa Ogulu in Port Harcourt, Nigeria, Burna Boy’s journey to this record-breaking moment has been one of defiant self-belief—a theme aptly captured in the tour’s titular phrase, “I Told Them.”
His early sound, a fusion of dancehall, reggae, and Afrobeat, was cultivated in the vibrant Nigerian music scene under the influence of his mother, a manager, and his grandfather, who was Fela Kuti’s first manager.
His 2018 album, Outside, caught international attention, but it was 2019’s African Giant that announced his arrival, earning him a Grammy nomination.
