Nigerian music executive and producer, popularly known as Don Jazzy, has responded to allegations surrounding his record label, Mavin Records, particularly claims that some artists are favoured over others.
Speaking on the Crea8torium podcast, Don Jazzy dismissed the accusations as untrue, explaining that it would not make sense for a record label to deliberately invest in an artist and then neglect them while promoting others. He stressed that the goal of any label is to ensure all signed talents are actively developed and profitable.
“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere.
“We obviously, invest in people to make us and themselves money. So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision,” he stated.
He further explained that delays in releasing music are sometimes influenced by the artists themselves, pointing to issues such as self-doubt and overthinking. According to him, many creatives struggle with imposter syndrome, which can affect their confidence and decision-making when it comes to dropping songs.
“If the artist has 1 million songs and they want to release them, we can release them. Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things. But there is no such thing as prioritising one artist over another,” he said.
Don Jazzy maintained that Mavin Records operates on fairness and strategic planning, rather than favoritism among its roster of artists.
