President of the Nigeria Premier Football League (NPFL) Media Directors Forum, Eche Amos, has stressed that professional football clubs in Nigeria must invest in strong and effective media departments if they are to achieve sustained success on and off the pitch.
He made the call during a seminar for Media Directors and Marketing Coordinators of NPFL clubs held in Enugu ahead of the 2026/27 league season.
According to Eche, a well-organised media department has become an indispensable part of modern football administration, serving as the bridge between clubs, supporters, sponsors and the wider public.
He noted that football is no longer judged solely by performances on the field, but also by how effectively clubs communicate their activities, promote their brands and engage their fan base.
He explained that clubs with vibrant media teams are better positioned to attract sponsorships, improve fan engagement and enhance their commercial value.
Eche added that consistent storytelling, quality digital content and professional public relations are now essential elements in building successful football institutions capable of competing with leading clubs across Africa.
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The seminar formed part of the NPFL’s broader preparations for the new season, with league organisers placing greater emphasis on improving the image and commercial appeal of Nigerian football.
Media directors and marketing officials from all 20 clubs participated in sessions focused on communication strategies, digital media, branding and fan engagement.
Eche urged club owners and administrators to treat media departments as strategic units rather than mere publicity offices. He said investing in skilled media professionals, modern equipment and digital platforms would help clubs strengthen their identities and build lasting relationships with supporters and corporate partners.
The NPFL has continued to implement reforms aimed at raising the league’s profile through improved broadcasting, marketing and club licensing standards.
Stakeholders believe better communication and stronger branding will contribute significantly to the league’s growth, increase match attendance and attract greater investment into Nigerian football.
As the countdown to the 2026/27 season continues, Eche expressed optimism that clubs would embrace the recommendations from the workshop.
He maintained that developing professional media structures would not only improve the league’s visibility but also position NPFL clubs for long-term sporting and commercial success in an increasingly competitive football environment.
