The African Brands Congress (ABC) is set to bring together business executives, marketing professionals, technology experts, policymakers, and brand owners to examine how artificial intelligence (AI) can transform branding, consumer engagement, and business competitiveness.
The congress will offer practical insights into integrating AI into branding, marketing, communications, and customer experience while preserving the authenticity and cultural identity of African brands.
As AI reshapes consumer behaviour, personalised marketing and customer relations, the event will explore how businesses can adapt to emerging technologies without compromising creativity, public trust and cultural relevance.
Discussions will also focus on using AI to analyse consumer behaviour, predict market demand, streamline content production and improve customer service, alongside concerns about data privacy, intellectual property, algorithmic bias and misinformation.
The programme will feature plenary sessions, panel discussions, masterclasses, exhibitions and networking opportunities to encourage knowledge sharing, showcase innovations and foster business partnerships across Africa and beyond.
