The Federal Government has launched a digital intelligence platform, Destination 2030 (D30), to attract investment into Nigeria’s tourism and creative industries, with a target of contributing $100 billion to the economy and creating more than three million jobs by 2030.
The Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musawa, unveiled the platform on Tuesday in Abuja, describing it as a strategic tool for identifying investment opportunities and addressing information gaps affecting the sectors.
Musawa said D30 would provide investors, government agencies, entrepreneurs and industry operators with reliable data to assess opportunities, identify infrastructure deficits and make informed business decisions.
She explained that the lack of accessible and comprehensive information had made it difficult to measure the economic potential of Nigeria’s cultural heritage, tourism attractions and creative industries.
“Today, we are not simply unveiling a technology platform. We are taking a deliberate step towards changing how Nigeria understands, measures and harnesses the economic value of its cultural and creative assets,” she said.
According to the minister, the platform will consolidate sectoral data, research, mapping and economic intelligence to support policymaking and encourage private-sector investment.
She cited potential applications, including helping investors identify suitable locations for film production facilities, assisting state governments in planning tourism destinations and enabling creative entrepreneurs to identify opportunities for business expansion.
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Musawa said the initiative aligns with President Bola Tinubu’s Renewed Hope Agenda but stressed that achieving the 2030 targets would require strategic investment, improved infrastructure, stronger institutions and an enabling business environment.
She urged state governments, ministries, industry associations, research institutions and private-sector operators to contribute relevant information to the platform.
The ministry’s Permanent Secretary, Abdulkarim Ozi, described D30 as an important step towards unlocking the economic potential of Nigeria’s cultural and creative assets, noting that its centralised database would improve access to information and support evidence-based decisions.
He said the platform’s success would depend on its ability to attract investment, empower businesses, create jobs and contribute to national development.
Also speaking, Executive Director and Vice President of Government and External Affairs at Cavista Holdings, Olumide Olayomi, said the company provided private funding and technical expertise through its subsidiary, Cavista Technologies, in partnership with the ministry.
He explained that the platform integrates information on tourism infrastructure, attractions, creative industries, government interventions, and industry professionals to help investors identify opportunities.
Olayomi cited Cavista Holdings’ investment in Ikogosi Warm Springs Resort and Conference Centre in Ekiti State through Glocient Hospitality as an example of the opportunities available in Nigeria’s tourism sector.
The government expects D30 to improve access to investment information and strengthen collaboration between public institutions and private businesses.
However, its contribution to the $100 billion economic target and three million jobs by 2030 will depend on data quality, sustained institutional collaboration, and the extent to which identified opportunities translate into actual investments and sustainable employment.
