The Chairman of the Nigeria Premier Football League (NPFL), Gbenga Elegbeleye, has reiterated the league’s dedication to establishing a sustainable football ecosystem that attracts sponsors and provides value to stakeholders.
The News Agency of Nigeria (NAN) reports that the media interactive session aimed at promoting live radio commentaries for NPFL matches nationwide. Elegbeleye addressed a strategic media engagement in Lagos, organized by GTI Asset Management and Trust Ltd. in collaboration with the Federal Radio Corporation of Nigeria (FRCN).
He stated that the NPFL is enhancing its collaboration with media and corporate entities to increase the league’s marketability and global competitiveness.
He mentioned that the ongoing reforms have redefined the league as a platform for investors seeking visibility, credibility, and social impact.
“We are creating a league that stands alongside the best in Africa. What we require now is partnership and faith,” he remarked.
Elegbeleye characterized the NPFL as a national brand with a presence in all regions, encouraging corporate organizations to view it as a valuable investment.
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He emphasized that football remains Nigeria’s greatest unifying force and expressed hope that the collaboration among GTI, the NPFL, and the media would foster sustainable growth.
“No other activity unites Nigerians like football. It transcends religion, tribe, or gender barriers. Strengthening this ecosystem benefits every sector,” he added.
He called on corporate entities and individuals to invest in the fund, describing it as a sustainable model for promoting sports development and economic inclusion.
“This league covers 19 major cities and operates for nine months, facilitating over 380 brand engagement events annually,” he stated.
He further noted that no other platform provides such extensive reach and urged Nigerians to take ownership of the league and its development.
Ine expressed regret over the previous negative views regarding the NPFL, but noted that the current reforms have reinstated credibility, transparency, and commercial worth.
”We popularized the English Premier League in Nigeria, not the English themselves. If we can enhance their league, we can certainly develop our own,” he stated.
