Lukaku joins Jay-Z’s Roc Nation Sports

American hip-hop star Jay-Z’s sports agency, Roc Nation Sports, has teamed up with Bayern Munich defender Jerome Boateng and Manchester United striker Romelu Lukaku.

The 29-year-old German center-half, who was recently linked with a move to Manchester United this summer, joined the sports agency in July 2015.

While Belgium striker joined Boateng as a client of Jay-Z’s in March this year but he is still represented by Raiola.

The agency which also boasts a clientele from boxing, basketball, American football, baseball and football, has grown fast and it was ranked No 33 in Forbes’ list of the most powerful sports agencies in September 2017.

The business venture has generated $21.8million (£16.9m) from commissions with $906m worth of contracts in its books.

At that time Jay-Z’s talent stable was made up of 33 clients but Roc Nation Sports has expanded to now represent 69 athletes, suggesting that value is considerably higher.

The president of Roc Nation Sports, Juan Perez, revealed how players are selected, telling GQ: “First, we look at performance. You just have to be at a certain level, cream of the crop.

“Then the same things: a story behind him, his character, the market value of the player, just different things.”

Theportcitynews.com had earlier reported that Romelu Lukaku scored a brace Manchester United’s 2-0 win over Burnley.

Alexis Sanchez provided the assist for the first goal with pin-point cross well met by the Belgium international.

The second came when Jesse Lingard’s shot fell kindly for Lukaka who tucked the ball beyond Joe Hart.

Leave a Reply