Coca-Cola has unveiled a new limited edition flavour, Wozzaah, into the Nigerian market, with the launch taking place in Port Harcourt, Rivers State. The Wozzaah flavour, designed to capture the essence of African culture, is specifically aimed at Gen Z consumers.
According to Coca-Cola Nigeria’s Senior Director of Frontline Marketing, Yusuf Murtala, the Wozzaah flavour delivers the refreshing Coca-Cola taste, enhanced with vibrant, tropical notes inspired by Africa’s diverse cultures. It also features Zero Sugar, in line with consumer demand for healthier options.
Murtala emphasized that Coca-Cola Wozzaah pays homage to the energy and influence of Africa across global culture. “We are thrilled to introduce Coca-Cola Wozzaah, the limited-edition Coca-Cola Creations released in Nigeria. This product celebrates the rich tapestry of African culture while embodying the spirit of innovation and creativity,” he stated.
The company has partnered with Afrobeats artist Lojay to add an authentic African touch to the launch and create memorable moments for Gen Z consumers. In addition, Coca-Cola has teamed up with WafflesnCream (waf) to offer exclusive merchandise, blending fashion with the vibrant energy of the new flavour.
The limited edition Coca-Cola Wozzaah is now available in select outlets across Nigeria for a short period, offering consumers a unique, continent-inspired experience.
