In a thrilling grand finale on Sunday, October 5, 2025, Imisioluwa Eniola Opeyemi Ayanwale, popularly known as Imisi, emerged as the winner of Big Brother Naija Season 10, also dubbed the “10/10” edition.
The 23-year-old fashion designer, actress, and entrepreneur from Oyo State outlasted fellow finalists Dede, Koyin, Sultana, and Kola to clinch the top prize. Her victory was announced by show host Ebuka Obi-Uchendu, drawing cheers from the live audience and millions of viewers across Africa.
Imisi’s journey in the house was marked by emotional honesty, strategic gameplay, and a calm demeanour that resonated with fans. Week after week, she built strong alliances and showcased resilience, earning her a loyal fanbase and the highest percentage of votes during the finale.
Also Read: Seyi Shay Shocks Fans with Illuminati Revelation on OffAir Podcast
She walks away with a ₦150 million prize package, which includes ₦80 million in cash, a brand-new SUV, and other gifts from sponsors D E. In her final diary session, Imisi admitted she had no set plan for the money yet, saying she would seek financial advice before making decisions.
Her win marks a defining moment in BBNaija history, not just for the size of the prize but for the grace and authenticity she brought to the game. As fans celebrate her victory, Imisi’s story stands as a testament to staying true to oneself, even under the spotlight.
