To strengthen its financial base, the Nigeria Premier Football League (NPFL) board has hired Mike Itemuagbor, a top expert in sports marketing, as its special advisor.
Mike is the founder of Padmozi Sports Marketing (PSM). He was picked by his close friend, NPFL Chairman Gbenga Elegbeleye, because of his deep knowledge and strong network in corporate Nigeria. This will help the league attract more sponsors.
When sharing the news, Elegbeleye said, “What makes this special is that this talented marketing expert will work for free—on a pro bono basis.”
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Mike has a long history in sports marketing. He worked with the Nigeria Football Federation (NFF) and the Athletics Federation of Nigeria (AFN) for over thirty years.
Before starting his own company, he organized the famous Okpekpe Mountain Race, which attracted some of the best long-distance runners from around the world.
He also helped get big sponsorships for Nigerian football, including the important Globacom deal for the national teams and the former Nigeria Premier League.
