Nigerian Afrobeats sensation Omah Lay has issued a stark warning about the state of the country’s music industry, lamenting how the chase for instant fame is undermining the artistry and cultural richness that propelled the genre to global acclaim.
During an interview on ViewsFrance, the talented singer expressed deep concern that many emerging and established acts are cutting corners on creativity, prioritising viral hits over meaningful craftsmanship.
“Nigerian music is drifting towards a place where artistes are not putting so much effort into the art anymore”.
He highlighted a noticeable shift in focus that he believes is diminishing the genre’s essence.
He emphasised that the trend extends beyond mere audio production, influencing the broader cultural narrative of Afrobeats as it gains worldwide attention.
The ‘Soso’ hitmaker noted that superficial releases are now defining international perceptions of African music.
Omah Lay further pointed out the ripple effect on fans and aspiring talents. “It is just quick money, and it is really dipping the audience and the new generation. That level of music is what they are growing to, and they are even doing worse,” he said.
While celebrating Afrobeats’ successful crossover onto global stages, the artist cautioned against complacency. He acknowledged the benefits of international exposure but urged stakeholders to elevate creative standards.
“I don’t want to blame the globalisation of Afrobeats for that, but that could also be one of the reasons,” Omah Lay added.
“Generally, it is a good thing… But I just wish we could strive to raise the bar a little more with the craft.”
The soulful performer, known for his introspective lyrics and smooth delivery, recently unveiled plans for his highly anticipated second studio album, titled Clarity of Mind.
