Meta has introduced a new artificial intelligence (AI) translation tool that has the potential to revolutionize how Nigerian creators connect has introduced a new artificial intelligence (AI) translation tool that has the potential to revolutionize how Nigerian creators connect with audiences and generate income on a global scale, thereby creating fresh opportunities for the country’s more than 33 million social media users.
This innovative feature, revealed on Tuesday, automatically dubs and lip-syncs Reels into different languages, making it seem as if the creator is speaking the translated language. In addition to translating text, the AI mimics the sound and tone of the creator’s voice while synchronizing lip movements to improve authenticity and audience interaction.
Currently, Meta’s AI translation supports dubbing between English and Spanish, allowing Nigerian creators, many of whom produce content in English, to engage with over 500 million Spanish speakers globally. Meta has indicated that additional languages will be added in the upcoming months.
The feature is presently accessible to Facebook creators with a minimum of 1,000 followers and to all public Instagram accounts. On Facebook, activating the tool is straightforward—just click “Translate your voice with Meta AI” before publishing a Reel. Creators can preview their translations, opt to enable or disable lip syncing, and monitor performance metrics that indicate how many views originated from each language audience.
Meta highlighted that the translations are most effective with clear, face-to-camera videos, minimal background noise, and no overlapping dialogue. Additionally, it mentioned that Facebook creators can upload up to 20 of their own dubbed audio tracks to a Reel, further broadening their reach to audiences beyond English and Spanish.
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Adam Mosseri, head of Instagram, stated that this innovation aims to assist creators in overcoming language barriers and tapping into new markets. “We believe there are many incredible creators out there who have potential audiences that may not speak the same language. If we can facilitate their connection across cultural and linguistic divides, they can expand their following and derive greater value from the platform,” he elaborated.
The recent development is timely for Nigerian creators, who became eligible for Facebook content monetization in July 2024. Meta has launched In-Stream Ads on Facebook and Facebook Ads on Reels, allowing creators to generate income from original videos and content that fosters community engagement. To be eligible, creators need to fulfill specific criteria, including having at least 5,000 followers for in-stream ads.
By integrating monetization with AI-driven translations, Nigerian creators are now able to earn not only from local audiences but also from a global viewership. This could greatly enhance the earning potential for creators in Africa’s largest digital economy, where social media has emerged as a vital resource for young entrepreneurs, entertainers, and influencers.
As more languages are set to be introduced, Meta’s AI translation could act as a gateway for Nigerian creators to access profitable international markets while transforming the creator economy throughout the continent.
