Nestlé Nigeria’s Managing Director Wassim Elhusseini has challenged corporations and media to forge urgent alliances for societal progress, declaring sustainability too critical for siloed efforts. At the closing of Nestlé’s 2024 media initiative, Elhusseini framed food security, climate action, and health equity as interconnected crises demanding unified solutions. “We are not opposites, we are partners,” he asserted, transforming traditional business-media dynamics into a shared mission for resilience.
The “Advancing Nutrition, Health, and Environmental Awareness Through the Media Programme” – now in its eighth year – exemplifies this collaborative vision. Elhusseini detailed its evolution from basic training to a robust platform for knowledge exchange, praising journalists as essential “builders of public trust” and “enablers of action” who shape accurate public discourse.
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Looking ahead, Elhusseini outlined principles for impactful collaboration. He urged media to embrace data-led journalism for clarifying complex issues while humanizing statistics through lived experiences. He cautioned against misleading metrics and notably welcomed media scrutiny, stating Nestlé expects accountability to high standards – a testament to its “Creating Shared Value” ethos where “progress is shared or it isn’t progress at all.”
This partnership becomes Nigeria’s new sustainability compass: media illuminating truths, corporations acting responsibly, and both advancing health, environment, and equity as non-negotiable pillars of national development.
